My co-author Barry Tomalin and I are fascinated by different cultures and by languages (Barry speaks French, Spanish, German and smatterings of several others, mine are Spanish and French). So one day Barry, who has worked or coached in 65 countries (really!) said to me: ‘We should do a book that enables people to navigate any culture in the world. It will help them to create rapport and do deals, and not commit jaw-dropping business and social faux-pas.’
 
So we wrote The World’s Business Cultures and How to Unlock Them which is now on its second edition, with chapters on the world’s ten biggest economies, plus six other bustling ones from Spain to South Korea. We believe that it’s the perfect book for the age of globalization. You can read about it at:
 
www.worldbusinesscultures.com 
   

Now we are planning to produce more books and other helpful material for harassed business travellers trying to navigate different languages and cultures.