My co-author Barry Tomalin and I are fascinated by cultures and languages. One day Barry, who has worked in 65 countries, said: ‘We should do a book that enables people to navigate any business culture in the world. It will help them to create rapport and do deals, and not commit jaw-dropping faux-pas.’

So we wrote The World’s Business Cultures – and How to Unlock Them. The book is now in its second edition, with chapters on the world’s ten biggest economies, plus six others from Spain to South Korea. We believe that it’s the perfect book for the age of globalization, and we’re now working on a third edition.


From the Foreword to World Business Cultures:

You’re feeling harassed, overworked and nervous as you wait in the airport lounge. You’re flying to meet a client in a foreign country, and you don’t know why but there’s something not right about the relationship. You can’t seem to get your point across clearly, and you can’t figure out just what they’re thinking. The situation’s muddy and the deadlines are drawing nearer.

If you’ve ever found yourself in that situation, this book is for you. We have written it to help international business travellers build relationships and achieve deals instead of running into dead-ends or committing embarrassing blunders. We want to help you to see the world from the other person’s point of view: the process is called cultural awareness and, in the era of globalization, there has never been a greater need for it.

You can read more about the book at: